Join The Discussion

 

Obama calls for offshore drilling in Southeast

WASHINGTON — The Obama administration on Tuesday outlined a politically fraught plan for allowing oil and gas drilling offshore along parts of the Atlantic coast while imposing new restrictions on environmentally fragile waters off northern Alaska.

read more >

Alliance's Hillwood Commons lands first tenant

A large title insurance, property valuation and settlement services company is the first tenant at Hillwood Commons I, an office complex at Alliance Town Center.

read more >

Museum District: Area’s evolution creating more interaction, public spaces

Fifteen years ago if someone had shot a cannon from Fort Worth’s world-renowned museum district, nobody would have noticed, joked Lori Eklund, senior deputy director of the Amon Carter Museum of American Art. But that has changed.

read more >

Energy Transfer Partners, Regency Energy announce $18B merger

Energy Transfer Partners LP of Dallas and Regency Energy Partners LP have entered into a definitive merger agreement.

read more >

American Airlines' first 787 Dreamliner arrives at D/FW

American is preparing the plane to begin service sometime in the second quarter.

read more >

 

McDonald's marketing opportunity turns murky

 

Emily Jane Fox

NEW YORK (CNNMoney) -- A golden marketing and do-good opportunity for McDonald's may have lost its luster.

The fast food giant found itself at the center of big news this week in Cleveland, when Charles Ramsey freed three women and a girl who police say were held hostage for years. Ramsey became a viral video star, and in interview after interview, he told TV anchors that he had gone to McDonald's before rescuing the women and rushed to their aid carrying a "half-eaten Big Mac."

Ramsey was immediately lauded as a hero, and thousands of people took to Twitter to urge McDonald's to take action.

"Free burgers for life!" one man tweeted. "It was the best advert you could get -- Heroes eat Big Macs," another wrote." Other called for him to star in a commercial and become the next Ronald McDonald.

The burger joint was so inundated with suggestions that the company felt compelled to respond, according to Danya Proud, a McDonald's spokeswoman.

So, McDonald's Corp. tweeted: "We salute the courage of Ohio kidnap victims & respect their privacy. Way to go Charles Ramsey - we'll be in touch."

Proud told CNNMoney that McDonald's would contact Ramsey, though it would wait out of respect for the victims and their families.

But court documents detailing Ramsey's run-ins with the law surfaced after McDonald's sent its tweet on Tuesday. Ramsey has been convicted in the past on charges of domestic violence, burglary and drug abuse, and he served time in jail. His last run-in with the law was in 2003.

Ramsey told CNN he didn't want to comment.

When contacted on Thursday with the findings, Proud said that McDonald's had not changed its stance. The company and local franchisees will be reaching out to him directly as McDonald's said it would.

< back

Email   email
hide
Catch
How 'bout them Cowboys?