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Ice cancels flights, snarls traffic; snow in North Texas forecast

DALLAS (AP) — More wintry weather was expected across parts of North Texas through Wednesday.

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Riverside: Developer sees revitalization with apartments, townhomes driving commercial projects

A Dallas developer is seeking to rezone more than 18 acres in Fort Worth’s Riverside area overlooking Oakhurst Scenic Drive, the Trinity River and downtown, with plans to build as many as 400 apartments and townhomes aimed at renters who want to live in or near the central city. D

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Einstein Bagels closing two Tarrant locations

Einstein Bagels is closing two Tarrant County locations, part of a series of 39 closings around the country, according to the company’s owners, JAB Holding Co.

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Dallas developer confirmed to build Walsh Ranch in west Fort Worth

Dallas-based Republic Property Group has been chosen to lead Walsh Ranch development as the 7,200-acre residential community takes shape in west Fort Worth.

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Berkshire Hathaway company acquires Fort Worth firm

M&M Manufacturing, a producer of sheet metal products for the air distribution and ventilation market based in Fort Worth, has been acquired by MiTek Industries Inc., a subsidiary of Warren Buffett’s Berkshire Hathaway Inc.,

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Escovedo: Leadership changes are PR challenge

Richie Escovedo

Pay attention to the leadership transition taking place in Fort Worth Independent School District. It's easy for some in the community to sit back and ignore the entrance/exit of a school district superintendent. This is especially true if they do not have students in the schools or have children who are grown and gone. But make no mistake, school district superintendent transitions are a big deal.
As CEOs of school districts, superintendents play a crucial role in a community. School districts tend to be among the largest employers in the area (Fort Worth ISD is the sixth largest with 10,000 employees). In general terms, school boards are hiring for instructional leadership; administration, supervision, and communication skills; curriculum and instruction management; performance evaluation; organization; and fiscal management in order to educate our future workforce. Yes, school districts are responsible for helping take care of the things we hold dear: our children and our tax dollars. (Fort Worth ISD has more than 83,000 students and an operating budget of more than $640 million).
The recent departure of Walter Dansby as superintendent took people by surprise. (Full disclosure: I am a parent in the Fort Worth ISD and serve as the Director of Communications for a nearby school district.)
In 13 years of working in school public relations, first at a local private school and now in a suburban school district, I've been a part of three senior leadership transitions. In each, there was a strategic communication process in place to reach, explain to and engage stakeholders.
Trustees are following the normal procedures. They have completed Dansby’s retirement agreement and have named the interim superintendent.
As of this writing, they have yet to share information on their next steps. Hopefully, the school board with soon reveal their goals as well as make their process known. I have seen firsthand how transparency by elected officials can make a positive difference.
A willingness to listen to constituencies, take feedback and incorporate thoughts on leadership characteristics can propel the process forward and help with community buy-in. This can be accomplished through public relations.
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. I believe the Fort Worth ISD school board would be well-served by leaning on the in-house public relations consulting available to them in the school district’s communication team. I would encourage the board president to reach out to and work with the district’s senior communication officials for strategic guidance. In my opinion, this school board could use some PR counsel to help avoid missteps that could threaten the leadership transition and confidence in the decisions yet to be made.
The transition is one residents, parents and the business community should watch closely. And participate in, if given the opportunity.

Richie Escovedo serves as the 2014 President of the Greater Fort Worth Chapter of PRSA and is the Director of Media and Communications in the Mansfield Independent School District.

 

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