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Group buys former Armour meatpacking site in Stockyards

The 16.8-acre site of the historic, former Armour meatpacking plant in Fort Worth’s Stockyards has changed hands, and its new owners aren’t saying anything about their plans. Chesapeake Land Development Co., which bought the site

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Dallas-Fort Worth in top five commercial real estate markets in 2015

According to the Emerging Trends in Real Estate 2015 report, just co-published by PwC US and the Urban Land Institute (ULI), Dallas-Fort Worth ranks No. 5, with two other Texas cities, Houston and Austin ranking at No. 1 and 2 respectively. San Francisco ranks No. 3 and Denver No. 4.

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Social House Fort Worth plans to open mid-November

Social House has leased 5,045 square feet at 2801-2873 W Seventh St. in Fort Worth, according to Xceligent Inc.

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Hulen Pointe Shopping Center sold

Hulen Pointe Shopping Center, located in southwest Fort Worth on South Hulen Street one mile south of Hulen Mall, has been purchased by Addison-based Bo Avery with TriMarsh Properties for an undisclosed price.

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Ski Grand Prairie? TCU, UTA grad helping bring snow to Metroplex

For Levi Davis last week may have been a career peak, in more ways than one.

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Escovedo: Leadership changes are PR challenge

Richie Escovedo

Pay attention to the leadership transition taking place in Fort Worth Independent School District. It's easy for some in the community to sit back and ignore the entrance/exit of a school district superintendent. This is especially true if they do not have students in the schools or have children who are grown and gone. But make no mistake, school district superintendent transitions are a big deal.
As CEOs of school districts, superintendents play a crucial role in a community. School districts tend to be among the largest employers in the area (Fort Worth ISD is the sixth largest with 10,000 employees). In general terms, school boards are hiring for instructional leadership; administration, supervision, and communication skills; curriculum and instruction management; performance evaluation; organization; and fiscal management in order to educate our future workforce. Yes, school districts are responsible for helping take care of the things we hold dear: our children and our tax dollars. (Fort Worth ISD has more than 83,000 students and an operating budget of more than $640 million).
The recent departure of Walter Dansby as superintendent took people by surprise. (Full disclosure: I am a parent in the Fort Worth ISD and serve as the Director of Communications for a nearby school district.)
In 13 years of working in school public relations, first at a local private school and now in a suburban school district, I've been a part of three senior leadership transitions. In each, there was a strategic communication process in place to reach, explain to and engage stakeholders.
Trustees are following the normal procedures. They have completed Dansby’s retirement agreement and have named the interim superintendent.
As of this writing, they have yet to share information on their next steps. Hopefully, the school board with soon reveal their goals as well as make their process known. I have seen firsthand how transparency by elected officials can make a positive difference.
A willingness to listen to constituencies, take feedback and incorporate thoughts on leadership characteristics can propel the process forward and help with community buy-in. This can be accomplished through public relations.
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. I believe the Fort Worth ISD school board would be well-served by leaning on the in-house public relations consulting available to them in the school district’s communication team. I would encourage the board president to reach out to and work with the district’s senior communication officials for strategic guidance. In my opinion, this school board could use some PR counsel to help avoid missteps that could threaten the leadership transition and confidence in the decisions yet to be made.
The transition is one residents, parents and the business community should watch closely. And participate in, if given the opportunity.

Richie Escovedo serves as the 2014 President of the Greater Fort Worth Chapter of PRSA and is the Director of Media and Communications in the Mansfield Independent School District.

 

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