Worthy Awards honors mayor, other communicatorsMay 1, 2013
Photo credit: Glen Ellman. From left to right: Nick Karanges, publisher of Fort Worth Business Press, Fort Worth Mayor Betsy Price, Chris Smith, president, Greater Worth Chapter PRSA
Fort Worth Star-Telegram columnist Bud Kennedy served as master of ceremony as roughly 150 people gathered at the Fort Worth Club to honor Mayor Betsy Price and leaders in strategic communications.
In its second year of the competition, the number of entries more than doubled to 88. Senior public relations professionals from the Las Vegas Valley Chapter of PRSA judged entries and determined winners of Best of Show, 23 Worthy Awards, 20 Awards of Excellence and 18 Awards of Achievement. A separate category for academic contributions to public relations was judged by faculty of the Gaylord School of Journalism and Mass Communications at the University of Oklahoma.
Balcom Agency earned the most awards overall while J.O. swept the media event category and earned several other awards.
Established to recognize the area’s best communicators and exceptional work, the 2013 Worthy Awards were supported by top sponsors: Fort Worth Business Press, J.O., Concussion, Crown Printing, Ratio, Justin Brands and photographer Glen Ellman
Special to the Fort Worth Business Press
The Greater Fort Worth Chapter of the Public Relations Society of America (PRSA) held the second annual Worthy Awards at the Fort Worth Club April 25. Nominations for Fort Worth’s Best in Public Relations Tactics and Strategic Communications were taken from local business, government and education sectors.
The Fort Worth Business Press sponsored the award for the 2013 Communicator of the Year, which went to Mayor Betsy Price. This award recognizes “a community member outside the public relations profession who demonstrates leadership and effective communication when involved in a major event or issue affecting the greater Fort Worth region.” She was honored for her “open, constant communication” and her “push to make city processes and procedures more transparent.”
Best of Show, the most anticipated award of the evening, was presented to Gigi Westerman, president of Strategic IMAGE Inc., who also took home the award last year, and Shannon Wingo and Ann Salyer-Caldwell, of Tarrant County Public Health, for their Strategic Communications Program, “Breastfeeding WORKS.” This internal campaign is designed to “train supervisors, educate expectant parents and families and garner support for a new Tarrant County Public Health worksite lactation policy.”
Westerman was quick to credit her clients for the program’s success, “This campaign is a great example of the role that public relations can play in helping an organization achieve its goals, with objectives that can be measured and messages that can be understood. I am truly honored to have had this opportunity to work with Tarrant County Public Health as they work to improve the health of citizens in our community.”