Renfro Foods signs distribution agreement for AustraliaJune 4, 2014
Fort Worth-based Renfro Foods Inc. has signed a distribution agreement with Watersteps Ptdy Ltd., a family-owned and operated organic and specialty foods company that supplies all of Australia, for 10 Mrs. Renfro’s salsas and sauces.
Consumers can now find the products in Melbourne, Sydney, Adelaide and Brisbane.
“This is a great expansion for us,” said Renfro Foods President Doug Renfro. He gives credit to company Vice President Becky Renfro Borbolla, who connected with Watersteps at last year’s Anuga’s international food fair in Germany.
Australia is the sixth international market for the 74-year-old family business, having products already in place in Canada, the Caribbean, England, Scotland, and Spain.
In addition to its international distribution, Renfro Foods’ salsas, sauces and relishes, including more than 30 Mrs. Renfro’s products, are found in leading supermarkets, gourmet foods stores and gift shops in all 50 states.