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New arena at Will Rogers takes shape


The proposed Will Rogers Memorial Center arena continues to take shape as voters head for a Nov. 4 election to decide whether to approve new taxes to help pay for the $450 million facility.

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Ex Rangers manager Washington apologizes for 'breaking wife's trust'

IRVING, Texas (AP) — Former Texas Rangers manager Ron Washington says he is embarrassed for 'breaking his wife's trust.'

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Cooking Class: Fort Worth chef brings home the gold

Toques off to Timothy Prefontaine. The executive chef at the iconic Fort Worth Club is currently the best in the nation, according to the American Culinary Federation. Prefontaine earned the title of 2014 U.S.A.’s Chef of the

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Fort Worth firm 'simplifies' advertising

Reaching customers requires more than price slashing and flashy ads. In today’s competitive marketplace, machines – not men and women – are essential to tapping new markets and

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Trinity Valley School leader to leave in May 2015

Gary Krahn, head of school for the past eight years at Trinity Valley School in Fort Worth, will leave his position in May 2015 when he and his wife Paula will move

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Skechers sponsors California Chrome

 

By Aaron Smith

NEW YORK (CNNMoney) – Skechers USA is placing a big bet on California Chrome by sponsoring the horse at the Belmont Stakes.

The chestnut colt named California Chrome does not wear shoes, at least not the kind made by Skechers. But Chief Executive Officer Robert Greenberg insisted that the sponsorship is a "perfect" fit.

"Skechers is a California brand, so sponsoring this horse with his uniquely California story makes perfect sense to us," said Greenberg in a press release. "We're proud to associate Skechers with the best Triple Crown contender in several generations."

California Chrome will in the Belmont Stakes at New York’s Belmont Park on Saturday. He has already won the Kentucky Derby and the Preakness Stakes and can become thoroughbred racing’s first Triple Crown winner in 36 years by winning the mile and a half Belmont.

Skechers spokeswoman Jennifer Clay said the horse will wear the brand logo on his fly blanket. His trainers, jockeys and owners will also wear the logo. She would not disclose the financial terms of the deal.

Skechers is no stranger to the racetrack, but last time it was with dogs, not horses. The company's 2012 Super Bowl commercial starred a French bulldog named Mr. Quiggly, who outpaced his greyhound opponents by wearing two pairs of Skechers shoes, allowing him to moonwalk across the finish line.
 

 

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Arena
What do you think of the new plans for a new Will Rogers arena and changes at the Convention Center?