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Super PAC Men: How political consultants took a Fort Worth oilman on a wild ride

The head of a Texas oil dynasty joined the parade of wealthy political donors, aiming to flip the Senate to Republicans. By the time consultants were done with him, the war chest was drained and fraud allegations were flying

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Bridge collapse on I-35 north of Austin

SALADO, Texas (AP) — Emergency crews are responding to a reported bridge collapse along an interstate in Central Texas.

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Amazon begins Prime Now program in Dallas area

If you just have to have it now, as in one hour, you can, at least in the Dallas area, as Amazon.com Inc. announced Thursday it will offer Prime Now.

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Latin-inspired restaurant set to open in downtown Fort Worth

Downtown Fort Worth’s dining scene is about to get spicier with the opening of a new restaurant featuring Latin-inspired coastal cuisine.

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Texas jobless rate falls as employers add workers

Texas unemployment fell to 4.3 percent during February for the sixth straight month of declines, the Texas Workforce Commission reported Friday.

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Skechers sponsors California Chrome

 

By Aaron Smith

NEW YORK (CNNMoney) – Skechers USA is placing a big bet on California Chrome by sponsoring the horse at the Belmont Stakes.

The chestnut colt named California Chrome does not wear shoes, at least not the kind made by Skechers. But Chief Executive Officer Robert Greenberg insisted that the sponsorship is a "perfect" fit.

"Skechers is a California brand, so sponsoring this horse with his uniquely California story makes perfect sense to us," said Greenberg in a press release. "We're proud to associate Skechers with the best Triple Crown contender in several generations."

California Chrome will in the Belmont Stakes at New York’s Belmont Park on Saturday. He has already won the Kentucky Derby and the Preakness Stakes and can become thoroughbred racing’s first Triple Crown winner in 36 years by winning the mile and a half Belmont.

Skechers spokeswoman Jennifer Clay said the horse will wear the brand logo on his fly blanket. His trainers, jockeys and owners will also wear the logo. She would not disclose the financial terms of the deal.

Skechers is no stranger to the racetrack, but last time it was with dogs, not horses. The company's 2012 Super Bowl commercial starred a French bulldog named Mr. Quiggly, who outpaced his greyhound opponents by wearing two pairs of Skechers shoes, allowing him to moonwalk across the finish line.
 

 

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