Join The Discussion

 

Fort Worth's TPG takes controlling interest in Hollywood, sports powerhouse

A Fort Worth firm has gone Hollywood.

read more >

Downtown Fort Worth TIF reaches parking agreement with four garages

The TIF board will meet Oct. 29 to consider the agreements.

read more >

Oil price drop goes unnoticed in Texas' Eagle Ford shale

CUERO, Texas — From her vantage point of the U.S. shale oil boom, Jill Potts doesn't see anything to worry about.

read more >

Renovated Daniel-Meyer to put TCU basketball in the spotlight

You might say the Texas Christian University men’s basketball team was the sacrificial lamb in the university’s football-motivated move from the Mountain West Conference to the Big 12 Conference. The rising

read more >

E-Mist finds focus: Ebola gives infection control start-up its moment in spotlight

In the space of 72 hours, George Robertson found his company’s products on the cover of The New York Times and himself on CNN and WFAA, along with innumerable mentions in various media around the world.

read more >

RadioShack's got the beat in new ad campaign

Recording sensation Robin Thicke and his hit single 'Blurred Lines' star in a new TV spot for the Beats by Dr Dre Pill Speaker, part of a campaign from Beats and RadioShack. (PRNewsFoto/RadioShack Corporation)

RadioShack is blurring the lines.
A new TV spot that begins airing today for RadioShack will pay homage to the recently released music video for recording star Robin Thicke's single "Blurred Lines" and the Beats by Dr. Dre Pill portable Bluetooth speaker.
The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of "Blurred Lines" with the purchase of any qualifying product.
"Partnering with a strong brand like Beats marks one of the ways RadioShack is broadening our customer appeal," said Jennifer Warren, senior vice president and chief marketing officer for RadioShack in a news release. "Teaming up with Beats on this campaign invites more consumers to discover RadioShack as a destination for the hottest music accessories – including the Pill and Beats headphones."
The ad begins airing April 29, 2013 and will appear on networks including MTV, VH1, Spike and Comedy Central. It will also run during the NBA Finals on ESPN and ABC. Beats shot the ad working with Diane Martel, the director behind the original "Blurred Lines" music video. The commercial was Martel's vision, and she also directed it, according to a RadioShack spokeswoman. Martel has directed several music videos for a variety of artists, including Alicia Keys, Mariah Carey, John Legend and The White Stripes.

RadioShack's media agency Mindshare handled the buy.
 

< back

Email   email
hide
Ebola
How worried are you about Ebola spreading?