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Ice cancels flights, snarls traffic; snow in North Texas forecast

DALLAS (AP) — More wintry weather was expected across parts of North Texas through Wednesday.

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Einstein Bagels closing two Tarrant locations

Einstein Bagels is closing two Tarrant County locations, part of a series of 39 closings around the country, according to the company’s owners, JAB Holding Co.

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Berkshire Hathaway company acquires Fort Worth firm

M&M Manufacturing, a producer of sheet metal products for the air distribution and ventilation market based in Fort Worth, has been acquired by MiTek Industries Inc., a subsidiary of Warren Buffett’s Berkshire Hathaway Inc.,

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Plans for Grand Prairie indoor ski resort, Hard Rock Hotel evaporate

Plans for a $215 million indoor ski resort and Hard Rock Hotel in Grand Prairie have been shelved. Sherman Thurston, a member of the development team, sent a

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Top area CFOs honored

The Fort Worth Business Press honored 13 area chief financial officers today with a luncheon at the Fort Worth Club.

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RadioShack's got the beat in new ad campaign

Recording sensation Robin Thicke and his hit single 'Blurred Lines' star in a new TV spot for the Beats by Dr Dre Pill Speaker, part of a campaign from Beats and RadioShack. (PRNewsFoto/RadioShack Corporation)

RadioShack is blurring the lines.
A new TV spot that begins airing today for RadioShack will pay homage to the recently released music video for recording star Robin Thicke's single "Blurred Lines" and the Beats by Dr. Dre Pill portable Bluetooth speaker.
The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of "Blurred Lines" with the purchase of any qualifying product.
"Partnering with a strong brand like Beats marks one of the ways RadioShack is broadening our customer appeal," said Jennifer Warren, senior vice president and chief marketing officer for RadioShack in a news release. "Teaming up with Beats on this campaign invites more consumers to discover RadioShack as a destination for the hottest music accessories – including the Pill and Beats headphones."
The ad begins airing April 29, 2013 and will appear on networks including MTV, VH1, Spike and Comedy Central. It will also run during the NBA Finals on ESPN and ABC. Beats shot the ad working with Diane Martel, the director behind the original "Blurred Lines" music video. The commercial was Martel's vision, and she also directed it, according to a RadioShack spokeswoman. Martel has directed several music videos for a variety of artists, including Alicia Keys, Mariah Carey, John Legend and The White Stripes.

RadioShack's media agency Mindshare handled the buy.
 

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