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Bridge collapse on I-35 north of Austin

SALADO, Texas (AP) — Emergency crews are responding to a reported bridge collapse along an interstate in Central Texas.

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Amazon begins Prime Now program in Dallas area

If you just have to have it now, as in one hour, you can, at least in the Dallas area, as Amazon.com Inc. announced Thursday it will offer Prime Now.

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Westchester Plaza manager says "business as usual" for now

The future of a redevelopment plan for the 50-year-old Westchester Plaza on Fort Worth's Near Southside is unclear.

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Texas jobless rate falls as employers add workers

Texas unemployment fell to 4.3 percent during February for the sixth straight month of declines, the Texas Workforce Commission reported Friday.

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Monty Bennett: Businessman, water district activist

Monty Bennett’s name will not appear on the ballot for the Tarrant Regional Water District board of directors yet he remains a powerful backstage player whose influence could shape the direction of the district’s business for years to come.

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RadioShack's got the beat in new ad campaign

Recording sensation Robin Thicke and his hit single 'Blurred Lines' star in a new TV spot for the Beats by Dr Dre Pill Speaker, part of a campaign from Beats and RadioShack. (PRNewsFoto/RadioShack Corporation)

RadioShack is blurring the lines.
A new TV spot that begins airing today for RadioShack will pay homage to the recently released music video for recording star Robin Thicke's single "Blurred Lines" and the Beats by Dr. Dre Pill portable Bluetooth speaker.
The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of "Blurred Lines" with the purchase of any qualifying product.
"Partnering with a strong brand like Beats marks one of the ways RadioShack is broadening our customer appeal," said Jennifer Warren, senior vice president and chief marketing officer for RadioShack in a news release. "Teaming up with Beats on this campaign invites more consumers to discover RadioShack as a destination for the hottest music accessories – including the Pill and Beats headphones."
The ad begins airing April 29, 2013 and will appear on networks including MTV, VH1, Spike and Comedy Central. It will also run during the NBA Finals on ESPN and ABC. Beats shot the ad working with Diane Martel, the director behind the original "Blurred Lines" music video. The commercial was Martel's vision, and she also directed it, according to a RadioShack spokeswoman. Martel has directed several music videos for a variety of artists, including Alicia Keys, Mariah Carey, John Legend and The White Stripes.

RadioShack's media agency Mindshare handled the buy.
 

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