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Super PAC Men: How political consultants took a Fort Worth oilman on a wild ride

The head of a Texas oil dynasty joined the parade of wealthy political donors, aiming to flip the Senate to Republicans. By the time consultants were done with him, the war chest was drained and fraud allegations were flying

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Bridge collapse on I-35 north of Austin

SALADO, Texas (AP) — Emergency crews are responding to a reported bridge collapse along an interstate in Central Texas.

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Latin-inspired restaurant set to open in downtown Fort Worth

Downtown Fort Worth’s dining scene is about to get spicier with the opening of a new restaurant featuring Latin-inspired coastal cuisine.

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Amazon begins Prime Now program in Dallas area

If you just have to have it now, as in one hour, you can, at least in the Dallas area, as Amazon.com Inc. announced Thursday it will offer Prime Now.

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Texas jobless rate falls as employers add workers

Texas unemployment fell to 4.3 percent during February for the sixth straight month of declines, the Texas Workforce Commission reported Friday.

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RadioShack's got the beat in new ad campaign

Recording sensation Robin Thicke and his hit single 'Blurred Lines' star in a new TV spot for the Beats by Dr Dre Pill Speaker, part of a campaign from Beats and RadioShack. (PRNewsFoto/RadioShack Corporation)

RadioShack is blurring the lines.
A new TV spot that begins airing today for RadioShack will pay homage to the recently released music video for recording star Robin Thicke's single "Blurred Lines" and the Beats by Dr. Dre Pill portable Bluetooth speaker.
The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of "Blurred Lines" with the purchase of any qualifying product.
"Partnering with a strong brand like Beats marks one of the ways RadioShack is broadening our customer appeal," said Jennifer Warren, senior vice president and chief marketing officer for RadioShack in a news release. "Teaming up with Beats on this campaign invites more consumers to discover RadioShack as a destination for the hottest music accessories – including the Pill and Beats headphones."
The ad begins airing April 29, 2013 and will appear on networks including MTV, VH1, Spike and Comedy Central. It will also run during the NBA Finals on ESPN and ABC. Beats shot the ad working with Diane Martel, the director behind the original "Blurred Lines" music video. The commercial was Martel's vision, and she also directed it, according to a RadioShack spokeswoman. Martel has directed several music videos for a variety of artists, including Alicia Keys, Mariah Carey, John Legend and The White Stripes.

RadioShack's media agency Mindshare handled the buy.
 

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