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Mixed-use complex at Fort Worth TRE parking lot could cost $60 million

A design panel proposes two buildings on Trinity Railway Express lot on Near Southside, with a mix of apartments, retail, office and parking, and frontage on West Vickery and views across I-30 and overlooking downtown.

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Sundance Square prepares for time in college football spotlight

ESPN is bringing its College GameDay broadcast to Sundance Square to open and close the college football season this year.

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TCU's Neeley School receives $30M donation as part of planned expansion

A $30 million foundation gift to Texas Christian University will help guide a $100 million facility expansion for the Neeley School of Business.

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Neece Brown named interim president of Arts Council of Fort Worth

Cathy Neece Brown has been named interim president of The Arts Council of Fort Worth, replacing Jody Ulich, who will depart this month to become the director of Convention and Cultural Services in Sacramento, Calif.

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Fort Worth-area human resource awards seeks nominations

The Fort Worth Human Resource Management Association (FWHRMA) has announced their inaugural Human Resource Professional of the Year Award.

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RadioShack's got the beat in new ad campaign

Recording sensation Robin Thicke and his hit single 'Blurred Lines' star in a new TV spot for the Beats by Dr Dre Pill Speaker, part of a campaign from Beats and RadioShack. (PRNewsFoto/RadioShack Corporation)

RadioShack is blurring the lines.
A new TV spot that begins airing today for RadioShack will pay homage to the recently released music video for recording star Robin Thicke's single "Blurred Lines" and the Beats by Dr. Dre Pill portable Bluetooth speaker.
The 30-second commercial ties into a special in-store offer that will allow RadioShack customers and music fans to download an exclusive remix of "Blurred Lines" with the purchase of any qualifying product.
"Partnering with a strong brand like Beats marks one of the ways RadioShack is broadening our customer appeal," said Jennifer Warren, senior vice president and chief marketing officer for RadioShack in a news release. "Teaming up with Beats on this campaign invites more consumers to discover RadioShack as a destination for the hottest music accessories – including the Pill and Beats headphones."
The ad begins airing April 29, 2013 and will appear on networks including MTV, VH1, Spike and Comedy Central. It will also run during the NBA Finals on ESPN and ABC. Beats shot the ad working with Diane Martel, the director behind the original "Blurred Lines" music video. The commercial was Martel's vision, and she also directed it, according to a RadioShack spokeswoman. Martel has directed several music videos for a variety of artists, including Alicia Keys, Mariah Carey, John Legend and The White Stripes.

RadioShack's media agency Mindshare handled the buy.
 

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