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New arena at Will Rogers takes shape


The proposed Will Rogers Memorial Center arena continues to take shape as voters head for a Nov. 4 election to decide whether to approve new taxes to help pay for the $450 million facility.

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Cooking Class: Fort Worth chef brings home the gold

Toques off to Timothy Prefontaine. The executive chef at the iconic Fort Worth Club is currently the best in the nation, according to the American Culinary Federation. Prefontaine earned the title of 2014 U.S.A.’s Chef of the

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Fort Worth firm 'simplifies' advertising

Reaching customers requires more than price slashing and flashy ads. In today’s competitive marketplace, machines – not men and women – are essential to tapping new markets and

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Trinity Valley School leader to leave in May 2015

Gary Krahn, head of school for the past eight years at Trinity Valley School in Fort Worth, will leave his position in May 2015 when he and his wife Paula will move

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RadioShack rescue raises question of what's worth saving

NEW YORK — RadioShack Corp.'s effort to seek financing and stave off bankruptcy raises a key question for investors, analysts and the customers who've shunned the electronics retailer for years: What's worth saving here?

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KFC testing new chicken restaurant concept in Arlington

Website: 

superchix.com/

CANDICE CHOI, AP Food Industry Writer


NEW YORK (AP) — As KFC struggles in the U.S., parent company Yum Brands is testing a new chicken restaurant called Super Chix.

A website for the restaurant in Arlington - near the intersection of Park Row Drive and Cooper Street - shows a menu that seems positioned as a more premium offering than KFC, in line with the trend toward foods people feel are higher in quality. The menu is fairly simple and lists a chicken sandwich, chicken tenders, fries and custard. Toppings include kosher pickles, jalapenos and sweet pickles, while sauces include smoky honey pepper and Sriracha sweet and sour.

The website also notes that, "Our chicken is marinated daily in our kitchen, then hand-breaded and cooked in 100% refined peanut oil. No MSG, HFCS or phosphates." It refers to its sandwich as "The Last True Chicken Sandwich."

Virginia Ferguson, a spokeswoman for Yum, downplayed the suggestion that the restaurant was being tested for the U.S. market.

"This is an exploratory concept that may in the future be considered for international purposes," Ferguson said in an email. She added that the company will be exploring other concepts for "international purposes" in the near future, such as a "Banh Shop" that sells Asian subs.

The test comes after KFC ceded its position as the No. 1 chicken chain to Chick-fil-A in 2012 in terms of sales volume, according to food industry researcher Technomic. Although KFC has many more locations than Chick-fil-A, its sales have declined despite new menu items, such as boneless chicken pieces that were touted in "I Ate the Bones" commercials. Last year, U.S. sales at established KFC locations fell 5 percent.

Yum, based in Louisville, Ky., has also been testing a higher-end concept called "KFC eleven" that has a similar feel to Chipotle and does away with mentions of founder Colonel Harland Sanders.

KFC had about 4,500 U.S. locations last year.

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What do you think of the new plans for a new Will Rogers arena and changes at the Convention Center?