Join The Discussion

 

Dee Lincoln bringing restaurant to Fort Worth's Museum Place

Dee Lincoln is bringing her restaurant to Fort Worth’s Museum Place project. The 5,300-square-foot restaurant, at 3280 W. Seventh St., is expected to open in the first quarter of

read more >

Residential land at Chisholm Trail Ranch purchased

Stratford Land, Legacy Capital Co. and the Walton Group of Cos. have snapped up 268 acres of residential land at Chisholm Trail Ranch in Fort Worth.

read more >

Fort Worth to consider adopting 15-year Cavile Place redevelopment plan

The 300-unit Cavile Place housing project in Southeast Fort Worth would be razed and replaced in phases, with a significant number of the units redistributed into the neighborhood.

read more >

Fort Worth council members approve Cavile Place redevelopment plan

The vote kicks off what officials say will be a 10-15-year implementation.

read more >

Fort Worth payment processor acquired by pension plan group

Fort Worth-based First American Payment Systems has been acquired by an investor group led by the Ontario Teachers’ Pension Plan (Teachers’), with participation of members of the First American management team.

read more >

 

RadioShack to open Fort Worth-centric concept store in Sundance

Old-style RadioShack

Robert Francis

rfrancis@bizpress.net

RadioShack will open one of its new concept stores in the new Commerce Building in Sundance Square on Tuesday.
The 2,357-square-foot RadioShack features a mid-century modern feel, according to the Fort Worth-based electronics retailer.
The store has been tailored to honor RadioShack's hometown and its technology-rich history.


"We are thrilled to open our first and only custom concept store in Fort Worth, our home, and where so much of our spirit of innovation and customer service originates," said Joe Magnacca, CEO, in a news release. "Sundance Square provides an amazing location for this completely unique shopping experience, and we invite those who work, play and visit downtown Fort Worth to come and experience the new RadioShack."


The Fort Worth concept store joins several other concept locations in California, Massachusetts, New York, New Jersey and a just-refurbished location in Montgomery Plaza. RadioShack is opening a select number of these high-touch stores filled with interactive features and playful experiences in high traffic and high profile locations as part of the company's emphasis on reinvigorating its stores and repositioning the brand. The Fort Worth-based retailer opened its first new concept story on June 29 on Broadway in New York.
However, the downtown Fort Worth store will include some unique features, including:


-- Brand evolution banners line the outside of the store with logos dating
from 1921 to present day;
-- Interactive projections at the entrance and inside where movement sweeps
away the retro RadioShack logo to reveal the new logo introduced in July
2013;
-- Historical videos in store windows highlighting the heritage of
RadioShack and Fort Worth history with footage graciously provided by
local organizations including the Fort Worth Convention & Visitors
Bureau;
-- One-of-a-kind interior design features including elements of a "radio
shack" - a ship's communication center and inspiration for the brand -
at the checkout counter as well as retro product displayed throughout
the store; and
-- Custom Fort Worth uniform shirts featuring a retro logo.
The Sundance Square store joins the Montgomery Plaza store as the second concept store to open in Fort Worth; however, other area stores are receiving a facelift.


By this weekend, more than 70 Dallas-Fort Worth locations will have new paint and an all-new internal sign package. All D-FW locations have completed a merchandise update designed to deliver an improved shopping experience and make room for new products in several new categories. In November, all area stores will receive holiday window graphics, in-store displays and new product assortment.
By the end of 2013, RadioShack will have more than 100 concept and brand statement stores open and will have made improvements to nearly all 4,300 stores around the country.
Also making an impact on RadioShack's new strategy has been its work at another Fort Worth store on Camp Bowie Boulevard. The store has been dubbed the "living lab" by RadioShack officials and serves as the format and testing ground for a scalable store design that will be rolled out to select RadioShack stores in the coming year. According to a RadioShack news release, “this "low touch" approach delivers a more shoppable store requiring minimal investment for maximum impact. “
 

< back

Email   email
hide
Training Camp
Training camp is starting this week. How will the Dallas Cowboys do this season?