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Group buys former Armour meatpacking site in Stockyards

The 16.8-acre site of the historic, former Armour meatpacking plant in Fort Worth’s Stockyards has changed hands, and its new owners aren’t saying anything about their plans. Chesapeake Land Development Co., which bought the site

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Hulen Pointe Shopping Center sold

Hulen Pointe Shopping Center, located in southwest Fort Worth on South Hulen Street one mile south of Hulen Mall, has been purchased by Addison-based Bo Avery with TriMarsh Properties for an undisclosed price.

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Dallas-Fort Worth in top five commercial real estate markets in 2015

According to the Emerging Trends in Real Estate 2015 report, just co-published by PwC US and the Urban Land Institute (ULI), Dallas-Fort Worth ranks No. 5, with two other Texas cities, Houston and Austin ranking at No. 1 and 2 respectively. San Francisco ranks No. 3 and Denver No. 4.

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Social House Fort Worth plans to open mid-November

Social House has leased 5,045 square feet at 2801-2873 W Seventh St. in Fort Worth, according to Xceligent Inc.

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Fort Worth temporarily stops issuing new home permits in TCU area

The moratorium will give a committee and the City Council time to review a proposed overlay that will pare the number of permissible unrelated adults living in the same house.

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Design: Australian-raised digital pioneer plants his boots in Fort Worth

Douglas Cox of Ride for the Brand. Photo by Jon P. Uzzel

Robert Francis
rfrancis@bizpress.net

Douglas Cox runs a full-service digital agency that brings the latest in technology to bear for his clients, that range from small mom-and-pop shops to high-profile businesses like Hillwood.
So you might expect the agency to be in some technology or creative hot spot in a building stuffed with the latest, fresh-from-Silicon Valley gadgets. Instead, as the agency’s name, Ride for the Brand, implies, you might see a couple of cowboys or cowgirls riding horses down the street in front of the office in The Cody Building in Fort Worth’s Stockyards.


Cox founded his agency in a slightly off-the-wall location for a reason: culture.
“Here we are in a 103-year-old building where people ride by on horses all the time,” he says. “We get clients from Dallas and around the country and take them down for a steak or a beer and that’s where it all starts to come together – that western spirit and technology, when we start talking about what their needs are and what we can offer them. That’s where the fun starts.”
The fun started in 2010 when Cox founded his agency after leaving Concussion.
The name of the agency comes from a poem by cowboy poet Red Steagall:
“Son, a man’s brand is his own special mark that says this is mine, leave it alone. You hire out to a man, ride for his brand and protect it like it was your own.”


“That’s what we do,” said Cox. “When we take on a project, we ride for the brand. It’s a little different take than most agencies have on the world.”
Cox’s take on the world is, justifiably, a bit different. Born in Texas, he and his family left for Australia when he was 10. He spent many years there eventually graduating from Monash University in Melbourne. Even in Australia, Cox spent time in Australia’s version of the Wild West, the outback. After his wife took a job in the Dallas area, Cox found himself back in Texas, but in Dallas, where he never felt he quite fit in.
A few trips to Fort Worth gave him a taste of what he was missing from Australia, and from that cowboy philosophy that he missed.
“It seems strange, it’s not that far from Dallas, but the difference in attitude, the difference in the way Fort Worth does business is noticeable,” said Cox, who still has vestiges of his Australian accent. “In Fort Worth it’s that ‘word is your bond’ idea that fits in with my philosophy.”


After working for Concussion for several years, and eventually moving to Fort Worth, Cox decided to strike out on his own. Part of the reason is that he wants to help develop more agency talent in the Fort Worth area.
“When I started at Concussion we were hiring a lot of people from Dallas because that’s where the expertise was,” he said. “Very often when people left, they would just go back to Dallas or New York or wherever. I want to help keep that talent here. “
Ride for the Brand currently has 10 employees. Cox says he has a nice mix of web and creative teams.
“If you’re a designer, a creative type here, you have to know some code and conversely, if you’re doing code, you have to know some design,” he said. “Trust me, beautiful design and beautiful code fight, so they’ve got to understand each other to make something really work.”


Cox, principal at the firm, designed his first website in 1997. He is now recognized as a digital pioneer with expertise in digital design, digital development, mobile design and development, flash programming, database development, search engine optimization and search marketing, winning several awards – Addys, Adweek’s W3 and Interactive Media Awards – in the process.
But what keeps him motivated is the interactive environment that continues to offer new challenges.


“If you’re set in your ways it’s not going to work,” he says. “Every day a client asks me, ‘Hey can you integrate this with Ticketmaster?’ or ‘Hey can you integrate this into this framework you’ve never heard of?’ If you’re scared of change, you’ll just say no.
“For me, I look at this business with more of that cowboy can-do spirit. If you’ve got a problem, I’ll help you fix it.”
 

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