Join The Discussion

 

Fort Worth to consider adopting 15-year Cavile Place redevelopment plan

The 300-unit Cavile Place housing project in Southeast Fort Worth would be razed and replaced in phases, with a significant number of the units redistributed into the neighborhood.

read more >

Residential land at Chisholm Trail Ranch purchased

Stratford Land, Legacy Capital Co. and the Walton Group of Cos. have snapped up 268 acres of residential land at Chisholm Trail Ranch in Fort Worth.

read more >

Fort Worth payment processor acquired by pension plan group

Fort Worth-based First American Payment Systems has been acquired by an investor group led by the Ontario Teachers’ Pension Plan (Teachers’), with participation of members of the First American management team.

read more >

Texas adds 19,100 nonfarm jobs in June; Fort Worth-Arlington jobless rate 5.3 percent

Seven of Texas' 11 major industry segments added jobs in June, the Texas Workforce Commission reported.

read more >

Fort Worth council members approve Cavile Place redevelopment plan

The vote kicks off what officials say will be a 10-15-year implementation.

read more >

 

Look who's 40: GCG Marketing celebrates

ABack in the day, Weekly & Associates.  

.40 years later: GCG Marketing

 

On April Fool’s Day 1973, a new advertising agency named Weekly & Associates opened its doors in Fort Worth.

Today, that same agency, now renamed GCG Marketing, is celebrating its 40th anniversary.

Over the decades, the firm has earned multiple awards, survived countless fads and coped with rapidly-changing technology.

Asked the secret of GCG’s success, President Neil Foster cites staying power. “Times have

changed, but we found our business-to-business marketing niche early on and stuck with it.

That niche has been the constant that helped us weather the decades.”

The agency has changed over the years. The ‘80s brought a rebrand for the agency. Many companies were taking marketing in house at the time,

but management still saw a strong need for graphics and other services, leading to a name change: Graphic Concepts Group.

By the 2000s, the wheel had come back around. Clients started asking for – and receiving – a broader list of services. Graphic Concepts Group was, by all accounts, a full-service advertising agency, but people couldn’t tell by the name. So the agency morphed again, to its current moniker, GCG.

“Success is a matter of staying power,” said Foster. “You have to adapt accordingly. We’ve made it 40 years because we never stopped challenging ourselves – both creatively and in terms of what we can do for our clients.”

 

< back

Email   email
hide
Training Camp
Training camp is starting this week. How will the Dallas Cowboys do this season?