Join The Discussion

 

Mixed-use complex at Fort Worth TRE parking lot could cost $60 million

A design panel proposes two buildings on Trinity Railway Express lot on Near Southside, with a mix of apartments, retail, office and parking, and frontage on West Vickery and views across I-30 and overlooking downtown.

read more >

Sundance Square prepares for time in college football spotlight

ESPN is bringing its College GameDay broadcast to Sundance Square to open and close the college football season this year.

read more >

TCU's Neeley School receives $30M donation as part of planned expansion

A $30 million foundation gift to Texas Christian University will help guide a $100 million facility expansion for the Neeley School of Business.

read more >

Neece Brown named interim president of Arts Council of Fort Worth

Cathy Neece Brown has been named interim president of The Arts Council of Fort Worth, replacing Jody Ulich, who will depart this month to become the director of Convention and Cultural Services in Sacramento, Calif.

read more >

Trinity Terrace to build 23-story River Tower

Trinity Terrace, the Fort Worth retirement community that overlooks the Trinity River downtown, plans to launch construction in November on a 23-story River Tower, the nonprofit that owns the property said Friday.

read more >

 

Look who's 40: GCG Marketing celebrates

ABack in the day, Weekly & Associates.  

.40 years later: GCG Marketing

 

On April Fool’s Day 1973, a new advertising agency named Weekly & Associates opened its doors in Fort Worth.

Today, that same agency, now renamed GCG Marketing, is celebrating its 40th anniversary.

Over the decades, the firm has earned multiple awards, survived countless fads and coped with rapidly-changing technology.

Asked the secret of GCG’s success, President Neil Foster cites staying power. “Times have

changed, but we found our business-to-business marketing niche early on and stuck with it.

That niche has been the constant that helped us weather the decades.”

The agency has changed over the years. The ‘80s brought a rebrand for the agency. Many companies were taking marketing in house at the time,

but management still saw a strong need for graphics and other services, leading to a name change: Graphic Concepts Group.

By the 2000s, the wheel had come back around. Clients started asking for – and receiving – a broader list of services. Graphic Concepts Group was, by all accounts, a full-service advertising agency, but people couldn’t tell by the name. So the agency morphed again, to its current moniker, GCG.

“Success is a matter of staying power,” said Foster. “You have to adapt accordingly. We’ve made it 40 years because we never stopped challenging ourselves – both creatively and in terms of what we can do for our clients.”

 

< back

Email   email
hide
Arena
What do you think of the new plans for a new Will Rogers arena and changes at the Convention Center?