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Super PAC Men: How political consultants took a Fort Worth oilman on a wild ride

The head of a Texas oil dynasty joined the parade of wealthy political donors, aiming to flip the Senate to Republicans. By the time consultants were done with him, the war chest was drained and fraud allegations were flying

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Bridge collapse on I-35 north of Austin

SALADO, Texas (AP) — Emergency crews are responding to a reported bridge collapse along an interstate in Central Texas.

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Latin-inspired restaurant set to open in downtown Fort Worth

Downtown Fort Worth’s dining scene is about to get spicier with the opening of a new restaurant featuring Latin-inspired coastal cuisine.

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Amazon begins Prime Now program in Dallas area

If you just have to have it now, as in one hour, you can, at least in the Dallas area, as Amazon.com Inc. announced Thursday it will offer Prime Now.

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Texas jobless rate falls as employers add workers

Texas unemployment fell to 4.3 percent during February for the sixth straight month of declines, the Texas Workforce Commission reported Friday.

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Look who's 40: GCG Marketing celebrates

ABack in the day, Weekly & Associates.  

.40 years later: GCG Marketing

 

On April Fool’s Day 1973, a new advertising agency named Weekly & Associates opened its doors in Fort Worth.

Today, that same agency, now renamed GCG Marketing, is celebrating its 40th anniversary.

Over the decades, the firm has earned multiple awards, survived countless fads and coped with rapidly-changing technology.

Asked the secret of GCG’s success, President Neil Foster cites staying power. “Times have

changed, but we found our business-to-business marketing niche early on and stuck with it.

That niche has been the constant that helped us weather the decades.”

The agency has changed over the years. The ‘80s brought a rebrand for the agency. Many companies were taking marketing in house at the time,

but management still saw a strong need for graphics and other services, leading to a name change: Graphic Concepts Group.

By the 2000s, the wheel had come back around. Clients started asking for – and receiving – a broader list of services. Graphic Concepts Group was, by all accounts, a full-service advertising agency, but people couldn’t tell by the name. So the agency morphed again, to its current moniker, GCG.

“Success is a matter of staying power,” said Foster. “You have to adapt accordingly. We’ve made it 40 years because we never stopped challenging ourselves – both creatively and in terms of what we can do for our clients.”

 

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