Join The Discussion

 

New arena at Will Rogers takes shape


The proposed Will Rogers Memorial Center arena continues to take shape as voters head for a Nov. 4 election to decide whether to approve new taxes to help pay for the $450 million facility.

read more >

Cooking Class: Fort Worth chef brings home the gold

Toques off to Timothy Prefontaine. The executive chef at the iconic Fort Worth Club is currently the best in the nation, according to the American Culinary Federation. Prefontaine earned the title of 2014 U.S.A.’s Chef of the

read more >

Ex Rangers manager Washington apologizes for 'breaking wife's trust'

IRVING, Texas (AP) — Former Texas Rangers manager Ron Washington says he is embarrassed for being unfaithful to his wife of 42 years.

read more >

Fort Worth firm 'simplifies' advertising

Reaching customers requires more than price slashing and flashy ads. In today’s competitive marketplace, machines – not men and women – are essential to tapping new markets and

read more >

Trinity Valley School leader to leave in May 2015

Gary Krahn, head of school for the past eight years at Trinity Valley School in Fort Worth, will leave his position in May 2015 when he and his wife Paula will move

read more >

First Twinkies, now Ring Dings and Yodels return next month

Drake's snack products are the latest former Hostess baked goods set to make their return. McKee Foods, maker of Little Debbie snacks, plans to bring back the four core Drake's products - Ring Dings, Devil Dogs, Yodels and Drake's Coffee Cakes - in the third week of September.
Credit: Courtesy McKee Foods

Chris Isidore

NEW YORK (CNNMoney) -- First Twinkies, Ho Hos and Zingers came back. Next up: Ring Dings, Devil Dogs and Yodels.

Drake's snack products are the latest former Hostess baked goods set to make their return.

McKee Foods, maker of Little Debbie snacks, plans to bring back the four core Drake's products, which also include Drake's Coffee Cakes, in the third week of September.

Both Drake's and Hostess snacks, as well as some well-known bread brands such as Wonder Bread, all disappeared from store shelves last November when Hostess Brands went out of business.

Privately held McKee Foods bought the Drake's snack lines in a bankruptcy court auction earlier this year for $27.5 million. It plans to make the snack foods at its existing facilities with the current staff.

Spokesman Mike Gloekler said the company added about 500 workers at the end of last year when there was a surge in demand following the shutdown at Hostess, but it hasn't hired additional workers to restart the Drake's line.

What's taken time is learning how to make the Drake's products using the original recipes.

"The goal is to return to the consumers what they remember, and it takes time to get that done correctly," he said. "We're not going to take a Little Debbie Swiss Roll, and put it in a sleeve and call it a Yodel."

He said the company has had focus groups with former Drake's customers to test the new product and make sure it tastes the same as they remember.

While Twinkies are a national product, the Drake's snacks is a regional product sold mostly in the Northeast, and McKee plans to concentrate on that area for the product, at least for now.

Twinkies and other snacks with the Hostess brand returned to shelves in July. Those products were purchased by a joint venture between Apollo Global Management and Metropoulos & Co., which also bought five former Hostess bakeries. The venture plans to hire about 1,800 workers by the end of the year to staff the four bakeries it is bringing back on line.

< back

Email   email
hide
Arena
What do you think of the new plans for a new Will Rogers arena and changes at the Convention Center?