Join The Discussion

 

Group buys former Armour meatpacking site in Stockyards

The 16.8-acre site of the historic, former Armour meatpacking plant in Fort Worth’s Stockyards has changed hands, and its new owners aren’t saying anything about their plans. Chesapeake Land Development Co., which bought the site

read more >

Social House Fort Worth plans to open mid-November

Social House has leased 5,045 square feet at 2801-2873 W Seventh St. in Fort Worth, according to Xceligent Inc.

read more >

Ski Grand Prairie? TCU, UTA grad helping bring snow to Metroplex

For Levi Davis last week may have been a career peak, in more ways than one.

read more >

GE rises most in year with equipment order increases, including at Fort Worth locomotive unit

NEW YORK — General Electric Co. beat analysts' profit estimates in the third quarter as Chief Executive Officer Jeffrey Immelt squeezed more costs from the manufacturing units.

read more >

Cheesecake Factory gets ready to serve; Sundance tree lighting set

The Cheesecake Factory at Sundance Square will open on Dec. 9, officials with Sundance announced today. The 8,800-square-foot restaurant - being built in the

read more >

LEGO divides fans with Simpsons set

Homer, Bart, Marge and the rest of the Simpson family are pictured on the show.
Credit: FOX Broadcasting

LONDON (CNNMoney) -- LEGO has confirmed plans to launch a new set of toys based on 'The Simpsons' television series, angering some die-hard fans who say the characters are not appropriate for children.

The Simpsons launch, which is slated for 2014, had been rumored for months and some LEGO fans initially railed against the idea, questioning the behavior of the show's characters and its treatment of mature topics.

Earlier this year, some took to LEGO's online message board, creating a petition calling on the company to avoid making any Simpsons-themed toys.

"I say no to Simpsons. It is not appropriate at all for LEGO's age group. It's not really appropriate for anyone," wrote one contributor.

The company has made billions off other themed LEGO toys that could also be considered unsuitable for young children, including the lucrative Star Wars line.

And this is not the first time LEGO has faced criticism over its toys. An academic in New Zealand recently released a research paper noting that today's LEGO characters are looking increasingly angry and carrying more weapons.

The research by robot expert Christoph Bartneck at the University of Canterbury shows the number of happy faces on tiny LEGO figures is decreasing.

Thankfully for LEGO, the outrage over its Simpsons plans seems to have died down. Many fans are now taking to Twitter, saying they're excited for the launch.

"[It's] 'bout time, they're already the right shade of yellow!" tweeted one enthusiast.

But don't expect a big fanfare when the Simpsons set is released. LEGO spokesperson Roar Rude Trangbæk said the Simpsons line will be among LEGO's smaller launches in 2014.

LEGO Group is the world's third largest toy manufacturer by revenue, after Mattel and Hasbro. The Denmark-based firm is still owned by the Kirk Kristiansen family that founded it in 1932. Last year, global sales increased by 25% to 23.4 billion Danish kroner ($4.2 billion).

The Simpsons is the longest-running scripted show in television history and is aired by the Fox Broadcasting Network, a division of Twenty-First Century Fox. Over more than two decades, it has gained notoriety with audiences around the world for its subversive wit and funny cast of characters.

< back

Email   email
hide
Ebola
How worried are you about Ebola spreading?