Roth joins RadioShackJuly 1, 2013
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RadioShack Corp. has named Merianne Roth, formerly of the Fort Worth Convention and Visitors Bureau, to the new role of vice president – communications.
Roth's responsibilities will include RadioShack's corporate communications, community relations, internal communications, and event marketing. She will report to Jennifer Warren, senior vice president and chief marketing officer.
Roth background includes leadership roles for JCPenney, where she was director of consumer brand marketing and publicity, and Pier 1 Imports, where she served as senior manager of public relations. Roth is involved in several community and professional organizations, including serving on the boards of Fort Worth Bike Share, Fort Worth Food & Wine Festival and the Women's Center of Tarrant County.
"I am very happy to welcome Merianne to the RadioShack team," said Warren in a news release. "She brings a wealth of experience in public relations and marketing communications with her, and in-depth knowledge of our industry as well as our hometown community. I am confident that she will provide valuable support and counsel to our executive management team."